In late July, Bali is set to host the highly anticipated International Tourism Investment Forum (ITIF) conference. This event brings together tourism stakeholders from around the world to deliberate on the strategic utilization of investment in the tourism sector. Though the conference itself may not be an immediate source of excitement for holidaymakers, the outcomes and insights shared during the event hold significant promise for the future of tourism in Bali.
The Indonesian Minister for Tourism and Creative Economies, Minister Uno, emphasized the importance of “3A” for tourism: Accessibility, Attractions, and Amenities. He stressed that such facilities require support from the Indonesian Chamber of Commerce and Industry (Kadin) to attract investors interested in developing complete and sustainable infrastructure for tourism in Bali. Minister Uno sees this event as an opportunity to accelerate the development of green economy practices to foster high-quality and sustainable tourism in Bali.
Governor Koster of Bali is determined to preserve and celebrate the rich Balinese culture and heritage. To achieve this vision, he is working on implementing new policies, including a tourism tax for all international arrivals and a ban on activities on the island’s mountains. These measures are aimed at generating funds to support Bali’s transition to a new era of sustainable tourism.
The Head of the Bali Tourism Office, Tjok Bagus Pemayun, shares the same vision as Governor Koster. He is committed to establishing a tourism model that revolves around “quality and dignified culture-based tourism.” This approach prioritizes the preservation of Bali’s unique culture and traditions while offering visitors enriching and sustainable experiences.
As all stakeholders emphasize the importance of sustainable tourism, one question lingers: how will accessibility, attractions, and amenities improve to meet the demands of visitors while maintaining Bali’s natural beauty and cultural heritage?
Bali’s I Gusti Ngurah Rai International Airport plays a crucial role in the island’s accessibility. It currently serves over 30 international flight routes each week, making it easier than ever for tourists to travel to the island. Additionally, the visa-on-arrival program, available to travelers from over 90 countries, allows for a stay of up to 30 days, extendable once for an additional 30 days.
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Governor Koster recently signed a landmark deal to collaborate with transport teams in Jakarta to design and construct a light railway line and monorail line in Denpasar and Badung Regency. These developments will significantly improve transportation and accessibility to the regions where a majority of Bali’s tourism activities are concentrated.
Bali’s attractions remain unparalleled. The island boasts UNESCO-protected natural landscapes, world-renowned beach clubs, and highly sought-after hotel experiences. Whether it’s the stunning beauty of rice terraces in Ubud or the vibrant nightlife in Seminyak, Bali offers a diverse range of attractions to cater to every traveler’s preferences.
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The International Tourism Investment Forum 2023 promises to be a pivotal event in shaping the future of tourism in Bali. With stakeholders actively promoting sustainability and quality in tourism, Bali is undoubtedly paving the way for a destination synonymous with serenity, spirituality, and sustainability. As accessibility, attractions, and amenities continue to improve, Bali’s allure as a premier global tourist destination will only grow stronger.
FAQs
What is the International Tourism Investment Forum (ITIF) 2023?
The ITIF is a conference that brings together tourism stakeholders to discuss and strategize the utilization of investment in the tourism sector, with a focus on sustainable practices and green investment.
When and where will the ITIF 2023 take place?
The ITIF 2023 will be held at the Merusaka Hotel in Nusa Dua, Bali, on the 26th and 27th of July.
Who is leading the efforts for sustainable tourism in Bali?
Governor Koster of Bali is at the forefront of the efforts to promote sustainable and high-quality tourism on the island.
What are the key areas of focus for tourism in Bali?
Bali’s tourism efforts are centered on accessibility, attractions, and amenities, which are collectively referred to as the “3A.”
What measures are being taken to preserve Balinese culture and heritage?
Governor Koster is introducing new policies, including a tourism tax and a ban on activities on the island’s mountains, to support the preservation of Balinese culture and heritage.
